Gatorade Sends Off Derek Jeter with ‘Made in New York’ Commercial
September 18, 2014 · Dan Carson · Jump to comments
Article Source: Bleacher Report - New York Yankees
UPDATE: September 19 at 12:06 p.m. ET
Chris Carlin, host of SportsNet NY’s Loud Mouths, spoke out against Gatorade’s “Made in New York” spot after the commercial took on viral status Thursday morning.
For The Win’s Ted Berg spotted video of Carlin’s #HotTake.
Calling Jeter a “fraud,” Carlin explained that the commercial doesn’t ring true with Derek Jeter‘s character and requires a suspension of reality from consumers to be believed.
“It’s that this has never been what Derek Jeter has been about,” Carlin said. “He has been about team, not me. He has never let us into his personal life because he’s always been about the team. He frankly is being a complete fraud right now.”
Carlin goes on to assert that Jeter is enjoying the publicity more than Jeter is letting on, which is a strong take concerning the Captain’s reigning preference for privacy.
—End of Update—
Oh sweet, ineffable Jeter. What will giant, hulking sports brands do once your farewell tour comes to an end?
Gatorade released a new commercial Thursday, paying homage to the New York Yankees captain and his final days in a Yankees uniform.
Titled “Made in New York,” the commercial is set in—hold…HOLD—New York City, thus calling for black-and-white filtering and a Frank Sinatra soundtrack.
Jeter, feeling a wild hair as the sun sets on his career, decides to hop out of his taxi and see how the common folk live.
He chums it up with neighborhood kids, visits Stan’s Sports Bar for the first time and is greeted happily by the citizens of the Bronx. He enters the stadium to rapturous cheering and gives a nod to you at home before taking the field.
“Made in New York” is the latest product of the Jeter Farewell Tour consortium, a veritable cottage industry of sports goods and apparel companies scrambling to wring every last drop of publicity out of the shortstop’s final days in the league.
So did Gatorade show Jeter enough “RE2PECT”? Does this ad stand up to Nike’s celebrity-stuffed spot from the summer?
Probably not, although letting Jeter wander around greeting fans in his neighborhood is less contrived than yanking Michael Jordan into the studio to tip his hat in front of a green screen. It’s also not a blatant last-minute money grab, a la New Era’s Jeter patch hats.
As for the Captain, he’ll be taking his final bow in a Yankees uniform 10 days from now against the Boston Red Sox. We’ve entered the final stretch for Jeter nostalgia, and we’ll surely see a continued scrum of Yankees affiliates vying to give the future Hall of Famer the classiest send-off.
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